EPISODE 1 - January 5, 2017

This week for my first episode of creatives talk I speak with Cali Capodici. I could not think of a better person to kick this podcast off with. Cali is one of the first people in the advertising industry I had the opportunity to meet when I decided to make the shift and pursue photography as a career. At the time she was working as an associate art producer at BBDO, since that time she has gone on to become a senior art producer at Digitas Health, Founded YEAHNO a creative happy hour in the City of Brotherly Love that combines booze, creatives and networking, become an adjunct professor at Drexel university and started her own consulting agency for photographer. I’ve know Cali for over 6 years and I attribute a lot of my success to the advice, and brutal honesty she has given me. In this episode we will talk about overcoming challenges, the importance of mentors, building and valuing strong relationships, learning from a 14K mistake, and the need for photographers to be a triple threat to win jobs. 

Some things you will learn in this podcast:

  • The value of having mentors [7:44]
  • The importance of relationships [16:41]
  • How art producers find the photographers they hire [42:04]
  • Creative ideas on how to follow-up and build meaningful relationships [46:14]
  • The need for photographers to be the triple threat in order to win jobs; Talented, Strong Treatments, & Not A Dick [47:02]

Some questions I asked in this podcast:

  • What were some of the biggest mistakes you made and how did you over come it and what did you learn from it? {25:33]
  • How do you handle managing several projects at once? [32:50]
  • What makes a good agent vs a bad agent?  [38:23]
  • Where do you find your inspiration? [54:16]

Links mentioned:

Connect with Cali:  Instagram | Website | LinkedIn